This is the most frequently asked question, and the most difficult to answer, as each situation requires a unique and individual solution. Our goal is to provide services that people can afford, so honest communication will enable us to develop a plan that is right for your company. We offer package pricing for our design services to keep them affordable and we offer a free initial consultation to evaluate your company's needs.

Trust
Determine how much you can afford, and be up front with your designers. Keep in mind that a creative relationship is about rapport and you should be able to trust the agency you have chosen to work with.

Purpose-Driven
Always begin with a solid foundation. Branding is purpose-driven and should begin with sound research, creative collaboration and strategic planning. If you begin by simply having a logo created, you may not be satisfied with your brand in the long run.

Realistic
When creating your brand, be bold, be creative - but also be honest. Your brand should reflect your company's core values and should never be based on an unrealistic version of your company. Download the Seven Deadly Sins of Branding.

 

Do you feel that your current brand is producing the results you expect? If not, it may be time to rethink your strategy and your brand presentation. Your brand may simply require minor updating and new goals to support your brand objectives. The desire to redesign is aesthetic-driven, but a redesign should also be purpose-driven.

If you are considering a brand redesign, give us a call for a complete brand audit. Our audits our specifically designed to clearly illustrate areas of weakness as well as areas of strength. A brand that was developed 10 years ago may simply require an overhaul to bring it up to date. We will help you realign your brand with your current values and goals, which will ultimately create a far more successful brand in the future.

 

Market trends have shifted. Should your web site be adjusted accordingly? Does your current online presence enhance or devalue your overall brand perception?

If you are considering a website redesign, give us a call for a complete web site audit. Our audits our specifically designed to clearly demonstrate areas of weakness as well as areas of strength. An audit will take into consideration your current brand persona, analyze current online visitor behavior and complete user functionality.

Evaluate your current website
Understand your target audience
Know why people visit your website
Understand your web objective
Does your current website grab attention?
Research your competitors
How does your website 'look and feel'?
Is your written content interesting?
Credibility and trust
Understand how search engines impact your website
Analyze your visitor keywords
Analyze your web stats - Popularity of pages and visitor actions
Navigation of your website
Build in personal interest for customers to feel more connected
Fresh news - Make your website alive and active
Accurate product and service information
Remember your international audience - It's a World Wide Web.
Make if fast - Visitors will not wait for your pages to load
Make it fun - Graphics and animation
Take advantage of components like a product survey, guestbook, messaging and more.

We offer seminars for small business marketing, web development/design, branding and graphic design trends. Additionally, we specialize in newsprint production and design with 20 years experience in the newsprint industry. We are available to speak at your next convention or are available to train design staff to create outstanding, well-constructed ads that print beautifully on newsprint..

Please e-mail us and provide the details (date, location, audience and nature of the event, i.e. workshop or lectures). We will contact you to make the arrangements.

Subscribe to our mailing list for future dates and promotions.