Marketing
Tacoma Jazz and Blues Festival
As a professional musician, founder and director of The Tacoma Jazz and Blues Festival, and as a successful business person in entertainment and other industries over the last 30 years, I have had an opportunity to work with a lot of marketing and event management professionals all over the country. I can tell you this without any equivocation, Stephanie and Annette at IR2 Media are by far the best I have ever worked with... Read more
Rich Wetzel
Director and Founder of the Tacoma Jazz Festival
Event Marketing and Promotion
Promoting an event is really about creating an experience. Great experiences happen when the customer feels the "wow" factor - that magic element that takes an event from mundane to spectacular.
Successful events take place when the organizers are focused primarily on delivering value to their customers and exceeding their expectations. The best way to deliver this promise is to have a solid action plan that is carefully thought out and executed. Our custom-created promotional plans are designed specifically to provide the maximum benefit to your customers.
Marketing the Experience
We tailor all our promotion to provide that wow factor your customers are looking for. We seek to actively engage them, to get them interested in your event and talking about it to their networks. We know that focusing on what your target market truly wants from an event experience is the most effective way to create the event of your dreams. It is our intention to partner with you to provide any or all of the services we offer necessary for your event to be a success.
Pre-Planning
- Concept development and planning
- Budget planning assistance and management
Project Management
- Timeline development
- Implementation of the overall plan
- Sponsorship package development
- Representative to sponsors, vendors, media outlets
- Online services
Marketing and Promotion
- Advertising plans
- Collateral material design and production
- Public relations and press releases
- Merchandising development and sales
- Online marketing
- Website creation and development
- Social commerce
