Marketing
" The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling."
Stuart Wilde
Customized Marketing Plans
Your marketing plan is a blueprint that tells you the following things: what product or service you have, who wants/needs it, where you can find those people or organizations, and how to get them to buy your services from you and not the other guy. Because we know that marketing is really just a conversation with your customers, our job is to help you figure out the most effective way to communicate with them. Enter the customized marketing plan.
Because each organization is different, a one-size-fits-all approach to marketing is ineffective (not to mention a waste of time and money). By focusing on your specific goals and niche(s) in the marketplace, we ensure that your needs from a marketing standpoint are met.
The process
Our holistic and critical-thinking approach to your marketing plan will show you the most effective way to represent yourself in the marketplace. You can expect us to help you determine a marketing goal, and specific objectives to help measure your progress. During the preliminary phase, we will answer the following questions:
- What products or services do we offer?
- Who will buy it or use it?
- What makes our products or services stand out from the rest?
- Why would our customers want our services instead of the other guy's?
- How will we get our services to them?
After we get this information from you, we will begin the strategic planning phase of the project - defining your audience; checking current market trends; summarizing your strengths, weaknesses and opportunities; determining your goals and objectives; creating your market position and image, and planning a promotional campaign.
Part of creating a successful marketing plan is understanding that all sectors of media are interrelated. All organizations, regardless of their size, need to have an online presence, as the Internet has become the primary tool for interaction with most potential clients. It is also important for companies to employ traditional marketing techniques (print advertising, brochures, etc) as a complement to their web presence, and also as a means to connect with their clients in a personal, tactile way.
