Interactive
Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)
Social Media
Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. ("Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," JupiterResearch, March 2007)
Social networks and blogs are the fourth most popular online activities, beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is spent on social media sites. (Econsultancy, 2009)
With statistics like these, it seems self-evident that social media is the way to go if you want to connect with potential customers. But with so many choices (Facebook! MySpace! Twitter! LinkedIn! Digg!), figuring out where and how can be a daunting task. And since it seems like every company is jumping on the social media bandwagon, standing out from the crowd is becoming more of a challenge every day.
We can help you organize your online presence, tying all facets of your social media persona together to create a cohesive, coordinated marketing package. The idea is to manage the message your potential customers are receiving, making sure that they are connecting with you in an authentic way.
We will show you what works from a social commerce perspective: the form your social media can take, and also the function of a successful connection with your online network. We can either completely manage your online persona, or teach you the skills to successfully manage it yourself. Navigating the social media landscape doesn't have to be scary; it can be fun, and ultimately, provide connections that increase your business.
