Marketing
I have worked with IR2 Media for the last 3 years. They are open to new ideas and put the client's needs first. It is fun to work with an agency that thrives on thinking "outside the box". I have referred clients to them and will continue to do so.
Wanda L Piccini
Senior Account Executive
Ft. Lewis Ranger/McChord Airlifter
Weekly Volcano/NW Veteran
Budget Planning
Determining a marketing budget is a critical component of any business marketing or event coordination plan. No organization has unlimited resources, so we create budgets that allow our clients to reach their marketing goals, but that are also within their means. We create event-specific, annual or long-term marketing budgets for our clients, depending on their needs.
How Big a Budget?
One of the most important decisions that a business has to make is how much money to spend on the marketing budget. "How much?" is a tricky question, and really depends on your industry and size of your company, and also how quickly you want to grow.
Two main things to consider when figuring out a marketing budget are:
1: The initial development of a brand and the channels available to promote the brand. These include logos, websites, brochures, ads, social media, etc.
2: The ongoing expense of promoting and advertising your company to current customers and future prospects.
Think of your marketing budget as fundamental to the profitability and growth of your organization. The key is to make your budget go as far as it can is by spending money wisely on a customized plan that is designed to fulfill your company's goals. We have proven strategies to determine the marketing mix that will provide you with the success you need.
